I’m the Commercial Director at Prolectric and I support the Sales, Marketing and Product Development departments to develop the products and services our customers need.
For the last twenty years I’ve worked in roles across B2C and B2B that span these fields, from Business Development and National Account Management through to Channel Marketing and Head of Insights. Throughout this period, I’ve always been passionate about using data and insights to shape the strategy and tactics we use to support business growth.