Trust is the foundation of almost everything we do. I believe trust is built on three core drivers: authenticity, logic, and empathy. People trust you when they feel they are interacting with the real you (authenticity), when they have faith in your judgment and competence (logic), and when they believe that you care about them (empathy). In my nearly 22 years in business, I have consistently believed in honouring my commitments and following through on what I have promised.
With experience in various industries, including renewables, aviation, highways, and manufacturing, my expertise in business development, sales, and marketing expands across international markets. After pursuing a career in sports, I joined LogicaCMG, where I worked with Barclays and the MOD. Subsequently holding senior leadership roles at Milestone Systems, Redflex, and Redline Aviation, where I created strategic sales plans with clients and stakeholders. Playing a crucial role in the market launch and growth of solar-powered products at Swarco and SRL Traffic Systems. Before joining Prolectric, I served as the Sales Director at Syntech Biofuel, a UK bio-refinery that produces a renewable alternative to diesel from used cooking oil waste.
I’ve led the charge to combat climate change and proud to guide businesses on their journey towards inspiring and sustainable ways of living. My focus is to continue improving our breathable air and create pathways for true sustainability.
The ability to expand the journey here with Prolectric, powered by smart, clean, renewable solar technology, not only helps save the planet, but also produces zero emissions, zero noise, and no reliance on polluting fossil fuels. This generates excitement that helps businesses thrive and stand out by offering sustainable products backed by the highest possible level of commitment from teammates and partners.
